Jeff Gothelf tells us how to be unstoppable designers. He debunks the mythical creature known as Phase 2. He shows us what a designer effectively working in Agile looks like, and enlightens us to how new UX teams can show immediate value. He articulates the need to differentiate between outputs and outcomes. He also motivates us to stay humble and curious since you can teach anyone technical skills, but you can’t teach someone humility and curiosity.
Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond and just recently Forever Employable. Jeff works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centered design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives. Fun fact: Jeff’s first job was in a traveling circus.
How do Designers Most Efficiently Integrate into Agile? (6:43)
Why is it Important to be a Facilitator? (16:32)
Phase 2: Reality or Myth? (20:45)
How Do You Convince ENGINEERS to Get Out of the Software is Done Mindset? (28:06)
How Do You Convince DESIGNERS to Get Out of the Software is Done Mindset? (31:15)
Why is MVP the Most Bastardized Phrase in Software Development? (33:49)
Why Designers are Scientists Long Before We’re Pixel-Pushers (37:34)
How Does a New UX Team Show Immediate Value? (41:17)
Jared Spool has been doing and defining UX long before many of us existed and/or even knew what it was. He invites us in to hear his fascinating yet seldom discussed UX origin story. He reveals how and why we’re all UX designers. He demystifies the arduous and often frustrating process of landing a job in UX. He articulates what it means to learn how to learn. He addresses the important, but oft-forgotten business part of the design business. He also inspires us to be great design leaders by illustrating what one actually looks like.
Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.
In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.
A little known fact about Jared is he didn’t graduate high school or go to college, yet now he runs one of the leading schools for UX designers. He’s also an amateur magician.
Jared’s Compelling UX Origin Story (5:56)
How Do You See the UX Job Landscape Evolving? (14:50)
UX’ers Have to Do What We Promised (17:31)
Is Everyone a UX Designer? (24:57)
If Design is a Team Sport, How Does the Team Win? (35:30)
What Makes a Great Design Leader? (38:40)
The Most Important Thing Designers Should be Learning (46:22)
Best Advice for Designers Trying to Break In and Getting Rejected? (52:10)
Braden Kowitz reveals how human-centered design has everything to do with the humans we design and build with every day. He advocates for a genuinely supportive environment where it’s okay to be who you are, and where you’re encouraged to speak up, and openly share how you’re truly feeling. He reminds us to acknowledge that life isn’t perfect, and neither are we…and that’s also okay. He articulates the origin story and evolution of design patterns and explains why ‘ugly’ may sometimes appear to win. He also challenges us to consider how the metrics we typically depend on, may not be telling us the complete story.
Braden is a Product Designer and Co-Founder at Range Labs, where he makes software that helps teams work better together. Prior to starting Range, Braden was a design partner at Google Ventures, where he founded the first design team at a venture capital fund and co-developed the Design Sprint process. Braden was also an early designer at Google and led the design of several products including Gmail, GSuite, Google Spreadsheets, and Google Trends. He’s really into bicycle advocacy lately.
Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!). He reminds us that it takes serious research to reveal the deep insights that genuinely make our products successful for the user and the business. He also encourages us to understand that no one is more qualified than anyone else in solving unique problems.
Buy the Book
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John Whalen is the founder and Lead of Psychological Insights & Innovation at Brilliant Experience. He is an international speaker, and author of the recently published book Design for How People Think: Using Brain Science to Build Better Products (O’Reilly). John helps businesses use psychological research to strategically position their products, services, and marketing. He has a PhD in Cognitive Science and 15+ years of experience working in user research and product design with Fortune 500 companies and design agencies including Google, PayPal, Bloomberg, eBay, Cisco, Capital One, and Johns Hopkins. Little known fun filled facts: He’s camped North of the Arctic Circle on 12 feet of ice and he’s a green-eyed, left-handed Psychology PhD, making him (statistically at least) 1-in-a-million.
Josh Clark enlightens us to everything we need to know about the current state of UX in AI. He takes us on an unsettling stroll through uncanny valley. He encourages us to let machines do what they’re really good at, and humans do what they’re really good at. He guides us into how to begin getting our hands dirty with AI/Machine-Learning. He also articulates how our software/machines are embedded with values, and inspires us (for future’s sake) to be intentional about the kinds of values we embed into them.
Josh Clark spent nearly two hours with me talking all about the state of UX in AI. He answers important questions like:
How will failure and presenting errors be addressed as people rely on AI more & more?
Is there hope for the UX of Voice UI?
How do algorithm’s work?
What part of the AI development process should UX get involved?
Should we be worried about our jobs?
Will the machines we’ve built one day eventually overtake and possibly destroy us?
