I have a listener survey and one of you suggested Nir Eyal as a superguest. Today (thanks to your suggestion) I got to interview the man himself. Nir is the author of the buzz-worthy book Hooked: How To Build Habit-Forming Products.
Nir Eyal did not disappoint. The guy is a wealth of knowledge and you’ll notice listening to him that he’s definitely got his 10,000 hours focusing on the fascinating topic of behavioral design. How do we design products that hook our users and create healthy habits? Should designers of addictive and potentially unsafe products be a little more vocal about offering help to its users? We touch on these provocative topics and much more in today’s episode!